• VIVA
    LA DIFFERENTIATION.

You a fan of colorful copywriting and bold branding? Hey, me, too!

Do you and I believe in the same thing – marketing that speaks up, stands up and isn’t afraid to stand out is the only kind of marketing that matters?

If so, I’d like to invite you to sit back, relax… feel free to kick off those mukluks, should you happen to be wearing any. –Perhaps I can offer you a drink or some cheese doodles? My point is, we share an appreciation for creatively inspired and personality-infused communications. Your love of bodacious branding has a home here.

WEB COPYWRITING: NET GAINS.

More charismatic communications? Copy that.

Purpose, positioning, personality… oh, my! Collaborating with marketing directors, CEOs and entrepreneurs, I match your vision to its pitch-perfect leadership voice. Holy hook-ups, Batman. It’s style and substance, together again. It’s style and substance, for the win.

NAMING: DEFT DUBBING.

Let’s make your name the one name to know.

What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.

PRINT MARKETING: INK BIG.

Getting copy onto the page is easy. The real trick is getting it to jump off.

It’s a digital world, but print ain’t dead. Just gotta trade that old-school marketing whisper into an amped-up brand roar. I’ve included these print samples (and an outdoor board or two) because even digital-first thinking marketers want to hire a copywriter with full-gamut chops.

NON-PROFIT MESSAGING: DOING GOOD, FEELING GREAT.

When you’re all about helping the world, I’m all about helping you.

Giving nonprofits a leg-up on their brand work fills me up, Buttercup. It’s greater impact for the greater good! While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value.

TV & VIDEO COPYWRITING: SPOT-ON CREATIVE.

Need a fresh take? Let’s do some story un-bored-ing.

People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we chose to say it.

I’VE GOT A FEW CHOICE WORDS FOR YOU.