WEB COPYWRITING: NET GAINS.
More charismatic communications? Copy that.
Purpose, positioning, personality… oh, my! Collaborating with marketing directors, CEOs and entrepreneurs, I match your vision to its pitch-perfect leadership voice. Holy hook-ups, Batman. It’s style and substance, together again. It’s style and substance, for the win.
NAMING: DEFT DUBBING.
Let’s make your name the one name to know.
What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.
PRINT MARKETING: INK BIG.
Getting copy onto the page is easy. The real trick is getting it to jump off.
It’s a digital world, but print ain’t dead. Just gotta trade that old-school marketing whisper into an amped-up brand roar. I’ve included these print samples (and an outdoor board or two) because even digital-first thinking marketers want to hire a copywriter with full-gamut chops.
NON-PROFIT MESSAGING: DOING GOOD, FEELING GREAT.
When you’re all about helping the world, I’m all about helping you.
Giving nonprofits a leg-up on their brand work fills me up, Buttercup. It’s greater impact for the greater good! While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value.
TV & VIDEO COPYWRITING: SPOT-ON CREATIVE.
Need a fresh take? Let’s do some story un-bored-ing.
People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we chose to say it.