WEB COPYWRITING: NET GAINS.
More charismatic communications? Copy that.
Purpose, positioning, personality… oh, my! Collaborating with marketing directors, CEOs and entrepreneurs, I match your vision to its pitch-perfect leadership voice. Holy hook-ups, Batman. It’s style and substance, together again. It’s style and substance, for the win.
NAMING: DEFT DUBBING.
Let’s make your name the one name to know.
What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.
PRINT MARKETING: INK BIG.
Getting copy onto the page is easy. The real trick is getting it to jump off.
It’s a digital world, but print ain’t dead. Just gotta trade that old-school marketing whisper into an amped-up brand roar. I’ve included these print samples (and an outdoor board or two) because even digital-first thinking marketers want to hire a copywriter with full-gamut chops.
NON-PROFIT MESSAGING: DOING GOOD, FEELING GREAT.
When you’re all about helping the world, I’m all about helping you.
Giving nonprofits a leg-up on their brand work fills me up, Buttercup. It’s greater impact for the greater good! While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value.
TV & VIDEO COPYWRITING: SPOT-ON CREATIVE.
Need a fresh take? Let’s do some story un-bored-ing.
People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we chose to say it.
Los Angeles copywriter and brand strategist Scott Silverman is here for you.
The Los Angeles copywriter and brand strategist that brings your vision to life, my experience, entrepreneurial passion and focus helps savvy marketers go further, faster. If you’ve been looking through copywriters’ websites trying to find that veritable needle in a haystack: why, hello there, my would-be friend! The frank yet fun, full-throated, full throttled support leaders need to break through stands at the ready. When you’re ready to turn it up a notch, turn to Los Angeles copywriter and brand strategist Scott Silverman.